PwC is excited to participate in the Consumer Goods Forum Global Summit, taking place in Vienna from 22 to 26 June 2026.
Bringing together global leaders across consumer goods and retail, the Summit provides a platform to explore how shifting consumer expectations, health trends and innovation are reshaping the future of everyday consumption.
Our programme in Vienna reflects one clear theme. The rapid rise of the wellness economy and its implications for growth, product strategy and long-term value creation.
Across the week, we will bring together clients and industry leaders through a series of discussions and smaller sessions focused on what this means in practice.
At the centre is new insight from our global Voice of the Consumer research, showing how more health-conscious behaviours are starting to influence demand across categories and markets.
Join us in Vienna
PwC presents: Pouring 2030
Tuesday, June 23, 5:00pm – 8:00pm | Meliá Vienna
Join us for an interactive mixology experience exploring the future of nutrition through new ingredients and formats.
Special Session: What does the rapidly growing wellness economy mean for your product portfolio?
Thursday, June 25, 4:00pm – 4:50pm
Join us for a panel discussion focused on what the rise of health-conscious consumers means in practice for the consumer goods industry.
Drawing on insights from our latest Voice of the Consumer research, the session explores how changing expectations around health and wellness are starting to influence everyday purchasing decisions.
The discussion will focus on what this shift means for:
Product portfolios and innovation priorities
How brands show up on shelf and across channels
The role of health in shaping long term growth strategies
Speakers include:
- Imke Van Gasselt, Vice President, Health and Sustainable Diets, Ahold Delhaize
Julio Triana, President, Consumer Health Division, Bayer AG
Juan Aguiriano, Group Head of Marketing and Sustainability, Kerry Group
Anthony Bruce, Global Health Industries Leader, PwC United Kingdom
Harald Dutzler, Global Consumer Goods Leader, Strategy& Austria
Stay ahead with the latest Consumer Markets Insights
