Our Territory Leadership Team
Progress helps us to solve the challenges of our time. At the same time, (technological) progress is not possible without people. On the contrary: People with their special talents are becoming increasingly important.
Therefore, as PwC Austria’s leadership team, we place our focused and positive cooperation at the very top on our agenda and work together with around 1,500 talented employees on the most pressing challenges of our time.
Rudolf Krickl
It’s often worth looking back to see the path ahead even more clearly. I fondly remember where it all began: in a family business that produced balloons. There, I learned early on that sustainable success always starts with people—with trust, responsibility, and values that provide direction. Especially when so much is changing.
As the re-elected CEO of PwC Austria, I want to continue to uphold this very compass: empowering people, building trust, and looking toward the future together.
And if I could give my 6-year-old self a piece of advice today, it would be this:
No matter where your journey takes you: never forget where you came from, and stay true to your values.
Christine Weinzierl
Childhood experiences often shape us more deeply than we realized at the time.
Learning to ride a bike taught me early on that balance isn’t achieved while standing still, but through movement. Sometimes it takes courage, sometimes a tailwind—and sometimes the willingness to get back up after a fall and keep riding.
This idea continues to guide me today in my role as Head of Tax Advisory at PwC Austria. After all, the world of taxation is constantly changing: new regulations, technological developments, and evolving client needs demand adaptability and foresight.
And if I could give my younger self some advice today, it would be:
Go for it! And if you fall, don't give up, keep at it.
Werner Stockreiter
Even as a young Werner, I already knew this: To truly understand a soccer game, it’s not enough to just follow the ball—you have to keep an eye on the entire field.
It’s a mindset that has stayed with me to this day, even in my role as Head of Audit at PwC Austria. After all, in assurance, too, it’s about recognizing connections, identifying risks early on, and making well-founded assessments based on that. An eye for the big picture, team spirit, and a passion for what you do—all of these matter just as much on the field as they do in professional life.
And if I could give my younger self some advice today, it would be:
Whether it's a soccer career or a completely different path – whatever you choose to do, enjoy it.
Michael Lackner
Taking on a new role always means showing courage and breaking new ground.
That’s how it was back then on my first day of school, and that’s how it is today in my new role as head of management consulting at PwC Austria. New chapters bring questions, responsibilities, and change. Above all, though, they open up opportunities: to learn, to shape the future, and to grow together with others.
And if I could give my “school-age self” some advice today, it would be:
A new chapter in life is something special. Dream big, be brave, and don't be afraid to make mistakes.
Hannes Rasner
As a child, I wanted to be a soccer player, a musician, or a banker. Three very different careers, and yet they have a lot in common with what I do today: discipline, tactics, a knack for striking the right note, and an interest in economic success.
These are qualities that have always defined me, and I want to carry them forward in my new role as Clients & Markets Leader at PwC Austria. Because whether on the soccer field, in music, or in the marketplace, it’s all about recognizing opportunities, bringing people together, and making an impact as a team.
Looking back, I would therefore tell my younger self:
Stay hungry, but stay humble: You’re advancing in your career because you’re hardworking. Never forget where you came from. And: A good leader doesn’t make themselves shine – they make others shine.
Thomas Steinbauer
Music has always been an important part of my life. It has taught me to listen carefully and set the pace at just the right moment.
Whether on stage or in a company, it’s all about bringing together many different voices, contributions, and perspectives to create a harmonious whole. That’s exactly what defines my role as COO at PwC Austria: bringing processes, people, and decisions into harmony and achieving impact together.
The young Thomas, who pushes the envelope, and the Thomas of today, who sets the pace with his experience: To me, that's a powerful combination.
The PwC Code of Conduct
Our values define who we are, what we stand for and how we act.
We have diverse cultural backgrounds and we all come from different life situations. However, we all share our values. They outline what the clients expect from us, they are the guiding star of our behaviour when interacting with one another and challenge us to give our best. Our values guide our acts and are the basis of our success.
Our five values and their implicit principles of conduct build the context, in which we fulfil our purpose: To build trust in society and solve important problems.
Our Code of Conduct clearly captures these fundamental values.
Our values and our behaviour
How do we live these values in practice? When we work with clients and colleagues, these are our guiding principles.
Act with integrity
- We stand up for what we think is right and important.
- We take responsibility for the quality of our work – individually and as a team.
- We make decisions that we represent personally and sustainably.
Make a difference
- We take time for change and question its impact on our clients and us.
- We design change with courage – together with colleagues, clients and the society.
- We meet changes with unbroken curiosity and always remain flexible and agile.
Care
- We are open-minded and pay attention to the things that are important for others.
- We appreciate the contribution of every single person.
- We support each other to grow.
Work together
- We are team players and share our knowledge in order to grow together.
- We appreciate the diversity of personalities, perspectives and ideas and include them in our daily decisions.
- We give and request feedback regularly in order to develop continuously.
Reimagine the possible
- We challenge the status quo – every day.
- We try new things and see mistakes as an opportunity for development.
- We impartially recognise and use new opportunities that hide in every new idea.
What motivates us? Our motivation to be number 1 for our clients. Our combination of experience and innovative spirit is our advantage. We combine our traditional core competencies in the field of tax consulting, assurance and advisory with our digital know-how, agility and innovative approaches for the transformation of companies, methods and business models.
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